Sources: 1.Pre-show Promotion Tips that Increase Exhibiting Results, Dr. Allen Konopacki, Incomm International, Chicago, IL. 2. How to Improve Your Sales Success at Trade Shows, Michael J. Hatch 3. Trade Show Bureau Research Report #1120.
Are you looking to target IHRSA Attendees?
Reach them with an ad in FBP's February Issue!
FBP's February Issue will feature an exclusive IHRSA Preview. Attendees will be reading FBP's February Issue for all the upcoming show highlights including a look at the seminars, keynote speakers and exhibitors. Also, enjoy bonus distribution of the February Issue at IHRSA! Now is your opportunity to reach fitness professionals that will be attending IHRSA.
Fast Facts:
76% of trade show attendees decide which exhibits they will visit before they enter the exhibit hall1.
10-15% of exhibitors exercise pre-show promotion opportunities but of those who do, 83% report greater return on objectives set2
80% of trade show and conference attendees are looking for new products and services or
have to come learn the latest industry techniques3.
Call Marty or Matt today to reserve your space in the February Issue!
Coming up in the February Issue:
IHRSA PREVIEW : A look at the seminars, keynote speakers and exhibitors to be featured at the show in Las Vegas this March.
CROSS PROMOTIONAL EFFORTS: Various fitness chains have worked with food manufacturers to cross promote their products. Are these efforts effective? How have results been tracked and do the efforts lead to committed, long-term members? What are some of the lessons that have been learned?
CERTIFICATION: A month after IHRSA’s recommendation about accreditation of personal trainer certifications went into effect, this article addresses what clubs are doing about the recommendation and how they are reacting to the National Board of Fitness Examiners. It also looks at the likelihood that these efforts could lead to licensing of personal trainers and lower liability claims.
SPECIAL REPORT—Group Fitness: Targeting special populations in group exercise from brides to be to new mothers. What kind of programming are facilities offering and do these programs lead to long-term members?
