Featured Article
Seven Tips to Bump Up Your Marketing Through E-mail and E-newslettersAug 4, 2008 1:41 PM, By Ashley Poynter Many clubs use formal e-mail newsletters as a marketing vehicle... Past Articles from Step by Step: MarketingSeven Tips to Bump Up Your Marketing Through E-mail and E-newslettersAug 4, 2008 1:41 PM, By Ashley Poynter Many clubs use formal e-mail newsletters as a marketing vehicle... How To Market Using The Stages of Change ModelJul 8, 2008 3:11 PM, By Leslie Nolen How much time and money has your health club spent selling to people who aren’t ready to change... Why You Need to Add Blogging to Your Club’s Marketing MixJun 4, 2008 4:33 PM For many of us over the age of 40, we only have a peripheral awareness of Internet communities such as Facebook, YouTube and MySpace... How to Use News to Generate Club SalesMay 5, 2008 1:33 PM, By Casey Conrad Does this sound familiar? The targeted direct mail piece you recently did generated a paltry four new members from the community you have been serving for the last 15 years and cost you upwards of $3,000... 26 Creative Marketing Ideas for Health ClubsApr 7, 2008 3:35 PM, By Ed Tock Marketing your club for new members has become more of a challenge. You are required not only to work a little harder but a lot smarter. The traditional forms of advertising, such as print media and direct mail, seem to result in very little, if any, response in many markets.... Top Nine Tips for Marketing Your Personal Training BusinessMar 5, 2008 12:24 PM, By Paul Kuck Are you struggling to find new clients or prospects to fill your pipeline? I’m sure many of you are. ... Creative Wizards Need Not Apply: How To Develop Effective Marketing MaterialsFeb 7, 2008 2:56 PM, By Leslie Nolen Good news: Contrary to popular belief, you do not need to be a creative wizard to develop effective marketing materials for your health club.... New Year, New PlanJan 8, 2008 12:17 PM, By Ron Greenfield As fitness professionals and club operators, we are constantly telling our members about the importance of tracking workouts so that they can determine what is working and how much progress they are making.... Eight Deadly Marketing SinsDec 5, 2007 12:05 PM, By Paul Kuck Many managers often make mistakes that they don’t even know about. They are akin to novice exercisers who start a fitness program on their own, making unnecessary and costly mistakes. ... Seven Marketing Mistakes to Avoid in Your Health ClubAug 9, 2007 11:25 AM, By Jim Thomas Health club owners are often so busy putting out operational fires that marketing and advertising programs tend to end up on the back burner. In turn, all health club owners tend to make the same mistakes over and over. Here are seven of those mistakes: ... Grow Smart with MeasurementJul 10, 2007 9:49 AM Personal trainers manage and track a client’s workout program so they can accurately measure weight loss and fitness goals. Measurement is a motivation tool. Measurement helps your members get fit by getting smart about their bodies because if you can measure it, you can ... The Difference Between Knowing and Doing: 7 Tips to Improve the Success of Your New Member CampaignsJun 5, 2007 3:41 PM Everyone knows the best way to drop that spare tire is by exercising and eating right. If the idea is so simple and so obvious, then why doesn’t everyone have glorious buns of steel?... The Invisible Secret: The Fastest Way to Turn Your Health Club into a Marketing PowerhouseApr 6, 2007 3:40 PM Sizzling sales copy. Dramatic headlines. Irresistible offers. Emotional stories. Unique selling propositions. A call-to-action that makes your reader dive for the phone. That’s what a lot of people think of when they think “marketing.” ... Four Truths About Health Club Marketing: Violate Them at Your Own RiskJan 9, 2007 3:17 PM, By Patrick Rigsby Health club marketing is an area that has long been studied and perfected by fitness professionals and health club owners looking to be more successful. Over the years, a number of techniques have become truths that all club marketing pros adhere to... How to Profit From ReferralsSep 8, 2006 1:58 PM There's no such thing as a slam dunk when it comes to selling your fitness services. However, if there's any type of prospective client who is close to being a slam dunk, it is a referral.... Archived Marketing Articles Appearing in the MagazineMaximizing Your Referral PromotionsFor anyone in the health club business, referrals are a critically important component to sales success and can even account for as much as 60 percent of a club’s new membership sales, according to some industry reports.... Offbeat Marketing IdeasThis month, we're in the third of six Marketing Matters articles for the year that focus on offbeat marketing ideas. Now that we are into the summer months... Casey Conrad's Marketing MattersFor those of you who might be tuning into this column for the first time in 2004, it's useful to know that each of the six marketing matters features... Know What You Are and Who You're Marketing Toby frank margarella Would you go to a Chinese restaurant for a good steak? At the same time, the Chinese restaurant wouldn't feature steaks in any of its marketing efforts.... Flood Your Club With Referralsby todd brown Getting flooded with referrals wouldn't that be nice? Wouldn't it be wonderful to have tons of referrals coming into your personal training department... Do Them a Favor and CloseJim Collins Two salesmen come back to the office after a day of selling and one salesman says to the other, Boy, did I have a lot of good interviews today, and the... Casey Conrad's Marketing to SeniorsFor many people, the word conjures up images of little blue-haired women and frail old men cluelessly driving 45 mph in the left lane. That may have been... Casey Conrad's Marketing MattersIf you are childless, perhaps you've noticed them. If you are a parent particularly one who has children under the age of 15 you are living it day to... Marketing MattersThe Men's Market Go to your local bookstore and peruse the marketing section. Look for books on gender marketing and what you will find is quite amazing.... Casey Conrad's Marketing TutorialThe Unspoken Opportunity: Marketing to Women It's hard to believe but this month's Marketing Tutorial marks the beginning of this column's third year.... |
Ask the Experts
Featured Content
How-to articles to help you improve retention, increase sales, energize your group exercise programming and more.
Insights into what high-level club executives think about their business and industry trends.
News about fitness facilities, club owners, acquisitions, suppliers and more delivered to your in-box three times a month.
Practical Internet strategies to help you build customer relationships, increase revenues and lower costs. Most Popular |
||||||||
