Jan 6, 2006 4:50 PM
Step by Step: Clubs
Colin Milner is chief executive officer of the International Council on Active Aging™. An award-winning writer, Milner has authored more than 100 articles on aging-related issues. He can be reached at colinmilner@icaa.cc.
Michael Voloudakis is with Axia Health Management.
In their article, titled View Your Fitness Facility Through the Eyes of Your Consumer
Colin and Michael discuss the benefits of a mystery member program.
Step by Step: Clubs
How To Ride the Baby Boomer Wave
Aug 7, 2006 4:22 PM
The influx of Baby Boomers is the surest and most powerful trend to hit the fitness business. Every time the Boomers hit a new decade, they drive an industry to new heights. First the growth of colleges, next starter homes, then home furnishing stores, then the nursery furniture and stroller industries, later on second homes and time shares. ...
View Your Fitness Facility Through the Eyes of Your Consumer
Jun 8, 2006 12:04 PM
It’s not my job. These four words can be the downfall of any customer-driven business. Think about it. How often do you frequent a business that reluctantly offers you service?...
Unleash Your Leadership Potential
May 10, 2006 10:42 AM
If your employees were interviewed and asked to describe their “ideal” boss, would they describe you? A key stumbling block to the development of great teams today is often weak leadership skills in the leaders themselves. If you are experiencing high staff turnover, low employee morale and your team’s performance is not where it should be, then it may be time to re-evaluate the situation. ...
The Common Cold in the Fitness Industry
Apr 10, 2006 4:29 PM
Every year millions of people around the world suffer from symptoms of the common cold: sniffling, sneezing, stuffy head, fever, headache, body aches and so on. What happens? They run for the nearest OTC: DayQuil, NyQuil, Sudafed or maybe they try herbal remedies of some sort....
Five Steps to Build Your Physician Referral Network
Mar 9, 2006 9:43 AM
Health care referrals are a terrific source of new clients for fitness businesses. Make this approach work for you by combining specialized marketing with great client skills...
